Audi ice experience

As part of Audi’s creative team, In Motion not only produced and shot this short movie but was also responsible for creating the concept. Focusing on the journey as opposed to just the destination, In Motion used a combination of drones, Go-pros and Sony Fs7 cameras, to produce breathtaking footage of the journey.

Comprising a visual feast of New Zealand roads scenery and driving conditions, the video captures how adaptable Audi is and engages the viewer with the superior handling ability, fast paced driving excitement and thrills of performance driving, to culminate in the extreme conditions surrounding the Audi Ice Experience 2016.

Check out the challenging conditions and how In Motion overcame them with some very creative solutions.